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Professional certificate in Personal Branding

In today's online environment, a personal brand is more than a clever tagline, a vague elevator speech, and professional profile picture. A Personal Brand is a deeper, more developed, and consistent narrative that conveys your value and creates lucrative opportunities.

Your Personal Brand is the ultimate currency in the 21st century. Without a strong, polished, value driven personal brand that attracts your target audience you will have zero equity in this current digital marketplace.

In this program you will learn all the crucial components, in an easy to follow, step by step format, understanding how to reach a specific audience with a well thought out Personal Brand Identity that produces long term results.

Everything you do can grow and reflect your personal brand: the projects you lead, the networks you develop, the customers you delight, the initiatives you take. And it is what other people will remember about you. All the time you’re learning, growing, building relationships, and delivering great results, it’s good for you and it’s great for the company.

What you will learn





8h weekly








Offline/Live online

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Module one: The Business of you

  • Create your personal branding

  • Know yourself

  • Discover your best self

  • Know your audience

  • Goal setting

  • Build your story

  • Build your visual identity


Module two: Your online presence

  • Choose the right platform

  • Set up your social media

  • Create content

  • Distribute your content

  • LinkedIn

  • YouTube

  • Facebook

  • Instagram

  • Twitter 

  • Dealing with reviews

  • Become influencer

  •  How to build credibility for your audience  

Module three: make money with personal branding

  • Grow personal brand worth million

  • Share your expertise freely

  • Personal Branding workbook

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Meet your instructors


Eman Morsy:

Eman Morsy, Learning & Development Consultant, & coach.

She has diversified experience and hands on practices in strategic corporate social responsibility strategies; linking corporate social responsibility with youth development and women empowerment projects, adding on her mentoring activities for start-ups.

Her learning & development experience was enriched through American University in Cairo, Arab Academy & Cairo university,  with remarkable steps in coaching for executives, employees, & youth. She has been invited as a keynote speaker in most of the National & international universities, and participated in Women Economic Forum, World youth forum and The African Economic forum as well.

 Her educational background includes a Master of Business Administration;  German University in Cairo majoring in Strategic Management & Marketing.  Certified CIPD professional;  Chartered Institution of personal development, UK.  Professional certified trainer; American university in Cairo, Certified Meta Coach; Meta coaching foundation USA.

meet her in module one and two


Ayman Salah:

Ayman Salah is an expert in digital communication sciences. He works as a lecturer at Cairo University, the American University, and the Canadian University. He has also worked as a trainer with several international organizations such as the United Nations, American Aid, the International Center for Journalists and Areej Foundation for Investigative Journalism. He also works as a digital communication and communication consultant with many institutions.  Media in the Arab world such as Al-Ahram newspaper, Al-Masry Al-Youm, Al-Ghad newspaper in Jordan and Radio Al-Balad.  He has more than 25 years of experience in marketing and marketing communication with several international companies in several fields.  He also contributed to the development of several government websites and services, such as the e-government portal in Egypt, Otlob, Play, and Career Middle East.

meet him in module three

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