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MicroMasters in
E-Commerce

Ecommerce business has been growing immensely while at the same time the number of professionals who are interested in e-commerce courses is getting higher and higher. In this track you will learn how to understand classic e-commerce theoretical ideas, construct theoretical models, analyze e-commerce policies, operate e-commerce practices, and resolve e-commerce disputes.

What you will learn

Duration:

80h

Effort:

8h weekly

Price:

999£

Level:

Beginner/Intermediate

Language:

Arabic/English

Setup:

Offline/Live online

Module one: Digital Product Management

Product Manager is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.


In this Product Management program, you will gain hands on experience in:

  • Choose the right product to sell

  • Make sure you are able to sell it

  • Decide the right platform to use

  • Creating product roadmaps

  • Taking products from initial concept through user research, co-creation, and rapid prototyping

  • Agile and lean management practices for creating software and digital products

  • Social media and market testing methods

  • Applying perspective from best practices in platform based strategies.

Product Management with Lean, Agile and System Design Thinking

In this course, part of the Digital Product Management program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations.

What you'll learn

  • optimization Product line planning and road mapping alternatives

  • Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents

  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.

  • How to launch a product and create a go-to-market strategy to champion your product.

  • Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance

Module two: Platform Strategy for Business

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.


What you'll learn

  • How to successfully launch and design a business platform

  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different

  • Why traditional platform pricing models fail and how to choose a successful pricing model

  • How to compete in winner-take-all network markets.

 

Foundations

  • What's happening in the economy. Why platform firms are fundamentally different than product firms.

 

Architecture

  • Components of and design principles of successful platforms.

 

Launch

  • Strategies for solving the chicken-or-egg problem and how to gain critical mass.

 

Monetization

  • Why pricing is different in platform markets and how to choose price.

 

Open vs Closed

  • How Steve Jobs got it wrong the 1st time. How to choose what to give away and what to keep.

 

Strategy

  • Why product strategies fail for platforms and how to compete in a network market.

 

Module three: Strategic Social Media Marketing

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.


What you'll learn

 

  • How to develop a social media marketing strategy

  • How to develop and deliver content that engages consumers and is strategically integrated across platforms

  • How to measure the effectiveness of social efforts.

  • How social media can be used to listen to consumers, monitor their behavior, and engage them in co-creation of products and services

  • How to manage social media

  • Leveraging Networks

  • Creating Engaging Content

  • Social Media Listening and Co-Creation

  • Assessing Social Media ROI

Module Four: E-commerce logistics

This module focuses on organizations’ need to deliver their products at the hands of online consumers who purchase goods and services from websites, and who are even more demanding than customers who personally go to stores or department stores. Due to the impact of technology in every day life, customer satisfaction and quick delivery are more present than ever. In this course you will develop skills in logistic operations for last mile delivery and the current challenges facing all virtual sales. You will also learn about success cases of companies worldwide that face logistic operations every day in order to get every product purchased to the consumer’s door.

 

What you'll learn

  • What is E-commerce logistics?

  • Impact of E-commerce logistics on customers

  • E-commerce logistical process

  • Challenges of E-commerce logistics

Module Five: Courier delivery

Courier Operations is conceived to develop skills for performing basic entry level work in a Courier operation which includes Preparation of Delivery, Delivery of Shipment, Post Delivery activities etc.

What you will learn

  • Introduction to courier industry.

  • Conceptual understanding on the various processes involved in Courier operations.

  • Knowledge of Courier business, Courier segment, Types of Courier Services.

  • Process Involved in courier operation like – Preparation before delivery, prepare for delivery of shipment, Performing delivery, Post-delivery activities.

  • Precautions, steps to be taken in case of accident, missing shipment, Delivery not done, etc.

Module Six: E-Commerce & FinTech

Fintech has dramatically shifted the way people and enterprises use and move money, and that’s increasingly impacting the world of ecommerce. Payment strategies have a measurable impact on merchants’ revenues, especially in the case of online businesses. The Payment function has evolved from a necessary cost center to a centralized role, recognized as a revenue & profit driver. Merchants need to innovate and test their offering to ensure their purchase experience remains best in class.

What you will learn

  • Financial Inclusion

  • Trust Building

  • Alternative Financing Options for Businesses

  • Better behind-the-scenes payments

  • APIs shape the future

  • KYC, Refund, and more challenges

Meet your instructors

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Saber Helal:

A pharmacist with over 10 years experience in medical and FMCG field between sales and marketing. - Being the project integration manager for multiple successful projects. - A Seasoned Marketing and Strategy with 10 years of local , international experience, and an established record of influencing million dollars in revenue, building new businesses from vision and strategy through execution. - Creating my own strategic and tactical models helping pharmaceutical companies to enhance their performance and valuated by more than 75 marketers in Egypt. - Founder and CEO Innlife for technological investment."

Meet him in module one (Part one)

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Mahmoud Khalifa:

Co-Founder and CEO @ Hive Analytics, the first specialized e-commerce performance and growth company in Egypt. Since 2016 they have been helping brands to boost their online sales up to 30X in Egypt, MENA region and USA through formulating their own 100% e-commerce oriented structure, process and techniques, offering wide spectrum of services and analytics.

Meet him in module three

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Omar Elmetwally:

Omar Elmetwally an engineer and a dreamer, a tech savy who loves to invent stuff.

He started his career as a petroleum engineer in schlumberger after several years of work on drilling rigs he quit his high pay job and started his own business.

He founded the first tech company specialized in the technology of fabrics and clothing.

Then he drifted to the world of big data and Internet of things from how to use the data to change the environment around us to controlling everything around with the power of Interne0t if things.

Meet him in module one (Part two)

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Shehab Salah:

CFO at Jumia Egypt. A certified public accountant (CPA) Guam  board of accountancy USA with more than 2 years as a statutory and tax leader at GE (General Electric) and 5 years of experience at big four auditing firms (Ernst & Young 3 year – KPMG 2 years) specialized in the financial audit.
Strong knowledge in IFRS “International Financial Reporting Standard” and US GAAP

meet him in module two and six

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Omar Sallam:

Product Manager at Talabat, Delivery Hero MENA, MBA at Cardiff Metropolitan University, Passionate about cooking up new products to make people’s lives easier and simpler, Omar is a Product Manager with more than 12 years of experience in the fields of Product, Project and Operations Management in Customer Experience, FinTech, Risk Analysis, Supply Chain, Digital, Governmental, and Travel industries in multiple locations across Egypt, GCC, India and Central & Southern Africa.

meet him in module one